EvanRae.com
A handmade-jewelry storefront where every product card feels considered — without slowing the owner down on the back end.
What it is
An e-commerce shop for an independent jewelry maker. Custom storefront design that fits the brand, plus an AI-augmented product workflow so adding a new piece is "drop a photo, the system writes the listing."
The complexity
- A boutique storefront that feels like the product — warm, modern, intentional — without using a stock template that every other small shop also runs.
- AI-augmented product creation: drop a photo, the system drafts the title, description, attributes, and SEO metadata. Owner approves, hits publish.
- A modern checkout, secure payments, and order management on a familiar commerce backend the owner can run themselves.
- Mobile-first design — most jewelry browsing happens on phones, and the layout was tuned for that first.
Outcomes
- New products go from photo to live listing in minutes, not hours.
- Owner runs the shop independently — no developer needed for day-to-day updates.
- Polished storefront experience that matches the price-and-quality story of the product.
- Mobile conversion that doesn't fall off because the site rendered awkwardly.
Where Think New helped
Think New designed and built the EvanRae.com storefront — the custom theme, the AI product-creation workflow, and the WooCommerce integration.
Have a project that needs this kind of build?
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